Real Content.
Real People.
Real Growth.
Real Content. Real People. Real Growth.
Real Content.
Real People.
Real Growth.
Triple Take Marketing's comprehensive marketing process delivers real, measurable growth for local service businesses in Cartersville and surrounding areas.
Our Proven Process
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This case study walks through each phase of our strategy – from creating authentic video ads to tracking every lead – to show how we drive more customers to your door.
High-Performing Local UGC Video Ads
What is UGC?
User-Generated Content (UGC) is authentic content created by real users or customers – think candid video testimonials, behind-the-scenes clips, or "day in the life" snapshots. Instead of slick, scripted commercials, UGC-style ads feature real people and genuine moments. This human touch makes an immediate impact on trust and engagement. In fact, 84% of people are more likely to trust a brand using UGC content, and 77% say their purchasing decisions are influenced by it.
Why does UGC work so well?
It doesn't feel like "advertising." When your neighbors or actual customers are seen using your service or singing your praises, potential clients pay attention. They see authentic reviews and outcomes rather than a sales pitch. People inherently trust local word-of-mouth, and UGC is the digital version of that. For a small business owner, this means UGC ads can warm up cold audiences fast – viewers relate to the story being told because it's real and local.
Our approach:
Triple Take specializes in producing high-performing video ads that look and feel like organic UGC. We film on-site at your business, capturing real customer interactions and unscripted testimonials. By filming in your actual location, we infuse a local flavor that viewers in the community immediately recognize. This isn't stock footage or actors; it's your business's real story being told.
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Professional Video Production Support
While UGC-style ads prioritize authenticity, production quality still matters. Our team provides professional video support to make sure your message comes across loud and clear. This means we bring high-quality cameras, lighting, and audio equipment on-site – so even those "candid" customer interviews look clear and sound great.
After filming, Triple Take's video editors step in to refine the content. We'll trim down raw footage, enhance visuals and audio, and add your branding or captions as needed – all without losing the authentic feel. The end product is the best of both worlds: authentic content with a professional polish.
Crucially, our team handles all the technical heavy lifting. As a busy local business owner, you shouldn't have to worry about editing video or fixing shaky footage – we take care of it all. We'll deliver a set of ready-to-run video ads that align with your brand and speak to your audience.
Professional Equipment
High-quality cameras, lighting, and audio equipment for crystal-clear results
Expert Editing
Professional post-production to refine and enhance your video content.
Brand Integration
Seamless incorporation of your branding elements and messaging.
Local Focus
Highlighting your Cartersville-area presence for maximum relevance.
High Creative Volume – 50+ Ad Variations
One secret to successful advertising is volume and variety. Instead of betting everything on a single ad, Triple Take produces 50+ creative variations for your campaign. Why so many? By testing a high volume of ad creatives, we can quickly identify what resonates best with your target audience and optimize for performance.
Here's what this looks like in practice: from the content we gather, our team will craft dozens of unique ads. This includes image and video variations in length, different opening hooks, and varied calls-to-action. We also experiment with different thumbnails, music, and text captions on the videos to see what grabs the attention of your ideal customer most effectively.
All these variations are run in a controlled way to gather data on which version performs best. We monitor which videos and images get the highest click-through rates, best engagement, and most conversions. The top performers are then shown more, and under-performers are retired.
Custom High-Converting Landing Pages
Getting a customer to click an ad is only half the battle – what happens next is just as crucial. Instead of sending traffic to a generic website or Facebook page, Triple Take builds custom, high-converting landing pages tailored to your campaign. Each landing page is a focused, single-purpose webpage that turns ad clicks into real leads by giving visitors exactly the information and nudge they need to contact you.
Why a custom landing page? Consider this: one study found that dedicated landing pages converted over 2X better than sending traffic to a standard website homepage. The reason is focus. Your landing page will be laser-targeted to the service you're promoting and the audience you're targeting in Cartersville and surrounding areas.
Our landing pages feature conversion-focused design, tailored local content, persuasive copy and visuals, and are fast and mobile-friendly. Behind the scenes, we install tracking code to monitor conversions and enable retargeting. Ultimately, these custom landing pages serve as a 24/7 sales funnel for your business.
Proprietary Lead Management with Whipplead
Getting a lead is fantastic – but managing that lead effectively is what turns it into a paying customer. This is where Triple Take's proprietary lead management system, Whipplead, comes into play. We build Whipplead to be a turnkey CRM platform specifically for your local business and unique needs to handle the influx of leads from our marketing campaigns.
The Whipplead lead management system provides an all-in-one dashboard for tracking every inquiry. When someone fills out the landing page form or calls the number on the page, Whipplead captures their information instantly. You'll see a new lead pop up in your pipeline, complete with details like their name, contact info, the service they need, and which campaign brought them in.
Whipplead isn't just a static database; it works for you. We program automated actions to make your life easier and your response time faster. For example, the moment a new lead comes in, Whipplead can send an automatic email or text message to the prospect on your behalf. Beyond initial follow-ups, our system can be configured to handle nurture campaigns, send invoices, and organize your sales process, ultimately saving you time.
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You've seen how authentic UGC-style video ads, high-converting landing pages, and streamlined lead management with have driven real growth for businesses like yours.
Now, it's your turn to experience the Triple Take difference.
Book a call with Triple Take Below
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